Is Insignia TV Better Than Hisense?


When you buy through our links, we may earn an affiliate commission.

Insignia and Hisense are two of the most popular television brands. So, which one is better? Insignia or Hisense? If you’re trying to decide between the two, this blog post is for you.

Insignia TVs are more popular in the US market even though Hisense has various unique features. Insignia TVs are more pocket-friendly, packed with the latest features, and compatible with many popular programs among US users.

We’ll start with a comparison of the features of each brand. Insignia and Hisense are budget-friendly television brands, but which one is better? Let’s dive deeper into each aspect of these TVs.

Insignia vs. Hisense

For comparison, we have selected a 55″ Insignia TV and a 55″ Hisense TV to create a comparison chart. You can compare the features of both the brands in the table illustrated below:

Feature55″ Insignia TV55″ Hisense TV
Display4K Ultra HD4K Ultra HD
Resolution2160p resolution1080p resolution
Alexa CompatibilityYesYes
OSFire TVRoku and Android
Google AssistantNoYes
Fire TVYesNo

Now that we’ve reviewed the main features, let’s compare the most important ones in detail.

Insignia TV Vs. Hisense: Clarifying the Basics

While most people consider Insignia TV and Hisense TV two entirely different brands with different roots, both Insignia are manufactured by Hisense.

In other words, Hisense TV is the parent brand of Insignia. They come from the same country and provide the same quality of products. What differentiates Insignia TV from Hisense TV is that the former is a shopping retailer that sells other electronics brands.

Insignia is a brand that Best Buy owns, and while Best Buy is a big chain store in the US, it’s not nearly as popular as it is in China. On the other hand, Hisense is a brand primarily sold in China. Hisense TVs are so popular in China that they’ve been the best-selling TV brand for the past four years.

Insignia TV Vs. Hisense: Which One is Better?

We’ve researched each important aspect for a buyer to consider when choosing between Insignia TV and Hisense. Let’s look at what we got.


If you’re looking for a cheap TV, Hisense is not your brand. Insignia TVs are significantly cheaper, and you’re not sacrificing much in terms of quality. Hisense TVs might offer slightly better picture quality and more features, but they’re not worth the extra money.

There’s no doubt that Hisense is the more expensive option for the price. A quick search on Amazon shows that the average cost of a Hisense TV is more than the average price of an Insignia TV. Hisense TVs also tend to be more feature-packed than Insignia TVs, accounting for the higher price tag.

Just because Hisense TVs are more expensive doesn’t mean they’re better. In fact, there are some areas where Insignia TVs actually outperform Hisense TVs. For example, many reviewers say that Insignia TVs have better color reproduction and sharper images for picture quality. So, if you’re looking for the best picture quality, Insignia might be the way to go.

Picture Quality

Insignia and Hisense televisions both have excellent picture quality. However, if the best possible picture quality is what you need, you should spend the extra money on a Hisense television. 

Hisense televisions use higher quality components and have better image processing than Insignia TVs. It results in a sharper, more vibrant picture. If you want an HD viewing experience, Insignia is the way to go.


Insignia and Hisense televisions both offer a variety of features. However, Insignia televisions typically have more features than Hisense televisions.

Another area where Insignia TVs have an advantage is the Smart TV department. Hisense TVs use the Roku platform for their Smart TV functionality. In contrast, Insignia TVs use both Roku and the Fire TV platform. Each platform has its own advantage, but many people prefer the Fire TV platform because it has a broader selection of games and apps and it’s more user-friendly.


Insignia and Hisense televisions are available in a variety of sizes. If it’s a specific size that you want, you should be able to find a TV from either brand that meets your needs.

Note: Hisense also offers HDR technology for a better picture, while Insignia does not.


Hisense TVs are sleeker and more modern-looking when it comes to design, while Insignia TVs are more basic. Hisense also offers a wider range of sizes, from 32 inches all the way up to 65 inches, but so does Insignia.


Insignia and Hisense are budget-friendly TV options that offer good value for the price. But which one is more prevalent in the US?

Insignia has been the more popular brand in the US for the past few years. But Hisense is quickly gaining ground, thanks to its aggressive marketing and expanding product lineup.

Hisense offers a wider range of TV models than Insignia, including 4K and OLED options. And while Insignia TVs are generally good quality, Hisense TVs offer better picture quality and features for the price.

So why is Insignia still more popular in the US? Well, Insignia has better brand recognition and name recognition than Hisense. And while Hisense is making inroads, it’s still not as well-known as Insignia.

Insignia also has a long history in the US market. It was one of the first budget-friendly TV brands to gain a foothold in the US, and it’s been able to maintain its popularity over the years.

But there’s no doubt that Hisense is closing the gap. With growing awareness of its quality TVs, its popularity will only continue to grow.

Our Verdict

So, which brand is better? Your budget and needs matter. The same company originally manufactures both brands, so in the end, the question burns down to practicality, usability, and support.

If you’re looking for a budget-friendly TV with full HD resolution, Insignia is a great option. If you’re looking for a 4K TV with HDR, Hisense is better. Given its popularity, features, and overall usability, Insignia turns out to be a winner in the US market.

It’s a challenge to declare a winner regarding Insignia vs. Hisense televisions. It ultimately depends on your individual needs and preferences.

Keep Reading