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Why is Dyson So Expensive?

Last Updated Oct 28, 2022
dyson vacuum sweeper house home cleaning

Anyone looking for a new vacuum or air purifier probably knows that Dyson is arguably the leading brand. Of course, they’re probably also aware that this prestigious brand comes with a high sticker price that can be double or even triple what its competitors charge.

Several factors contribute to the abnormally high cost of Dyson products, such as the use of premium materials, implementation of innovative technologies, and extensive financial investment in testing, research, and development. The result is a high-quality product sold at top-of-the-line rates.

In this article, we will discuss in more detail why Dyson products are marketed for what some would consider a luxury price. Afterward, you can more confidently decide whether these prices are justified or if you are better off investing in one of Dyson’s competitors for your next purchase.

Top 5 Reasons Why Dyson is So Expensive

Dyson is one of many esteemed brands that makes people question if their expensive products are sold for these high prices because they are superiorly designed or simply for the clout of the brand’s name.

While the brand name does play a role in why Dyson products are so expensive, it is not one of the most influential factors. These include:

  • Use of premium products
  • Implementation of innovative technologies
  • Significant financial investment in research and development
  • Costs of extensive products testing
  • Brand expansion

Dyson might tack on a few figures to their price tags because they know their brand name conveys quality and reputability.

It’s really these factors listed above that helped Dyson build that level of trust and respect with their consumers and warrant the high cost of their products, if not socially, then for the sake of company profit.

Below, we have discussed these reasons in more detail. If you’re unsure of whether Dyson’s prices are justified, reading on might help you better understand this and determine if you agree.

Use of Premium Products

One of the highly sought-after benefits of purchasing a Dyson product, particularly its vacuum cleaners, is its reputation for unmatched longevity.

In fact, founder James Dyson actually started inventing his own line of vacuums in 1978 because he was frustrated with how often he had to replace his bagged vacuum cleaners.

On average, a Dyson vacuum will last around 10 years, which is significantly longer than most brands. This largely comes down to the company’s use of premium materials in its products designs.

For example, Dyson vacuum cleaners and other similar products are made with heat-resistant materials capable of withstanding temperatures up to 140 degrees Celsius (284 degrees Fahrenheit).

This helps ensure components do not burn, melt, or become disfigured or excessively worn from high temperatures during use.

The company will also use a process called ‘Finite Element Analysis to determine which materials are acoustically and structurally best and capable of being functional, durable, and lightweight.

This is for the sake of sustainability and eco-friendliness as well as product design.

Implementation of Innovative Technologies

Arguably Dyson’s claim to fame is the fact that it’s responsible for creating the first bagless vacuum cleaner.

From there, Dyson’s team has only continued to seek groundbreaking technologies that will further improve their products and the lives of their customers.

Before long, it became the first brand to create a vacuum cleaner capable of maintaining suction power 100% of the time, making it one of the most efficient options on the market with unparalleled performance.

They then progressed to design and patent dual cyclone technology, which revolutionized the world of technological design and became the envy of all the brand’s competitors, as well as the signature ball feature found on upright vacuums, which provides unprecedented maneuverability.

Significant Financial Investment In Research and Development

All the innovations that allowed Dyson to pioneer the industry would not have been possible without significant amounts of time and effort invested in research and development.

Much of what Dyson earns from its products goes right back into the company, namely its research and development teams.

In November 2020, the company announced it was investing an additional $3.7 billion into these fields over the next five years, which is a massive amount compared to what its competitors invest.

Of course, these funds largely go to paying Dyson’s employees who work in its laboratories, prototyping spaces, and other relevant departments.

Other portions of these funds go towards purchasing materials, tools, and whatever else the Dyson team requires to design these products.

Cost of Extensive Product Testing

A factor that goes hand in hand with the previous one on research and development is the cost of testing.

Not only do Dyson employees do everything they can to create the most innovative and efficient products possible, but they ensure each is in ideal condition before it reaches consumers through extensive testing.

Some of the many tests Dyson performs on their products include:

  • Drops tests
  • Lifetime usage tests
  • Slam tests
  • Tipping tests

Essentially anything you can think of that might happen to your Dyson product while in use is something the company has already thought about and conducted numerous tests to guarantee their product can withstand the event.

They even created a new testing method for their air purifiers, referred to as the POLAR test, to gauge how efficiently their products remove pollutants from a living space.

In addition to these types of tests, Dyson employees with conduct simple performance tests as a final check.

If they find that one of their products does not meet company standards, the whole batch is discarded. The brand takes no chances when the satisfaction of its customers is on the line.

Brand Expansion

This isn’t the most influential factor when it comes to the price of a Dyson product, but it has become more relevant in recent years.

Not too long ago, Dyson focused primarily on creating the most exceptional vacuum cleaners in existence.

While the company is still passionate about making these products, they’ve also started to expand and create other products, including:

  • Desk and floor lamps
  • Air purifiers
  • Hair stylers, dryers, and straighteners
  • Air-purifying headphones

These new projects require just as much time, attention, and resources as Dyson’s famous vacuums so the brand can maintain its reputation and continue to supply high-quality and innovative products.

As a result, a significant amount of funds goes towards their research, development, testing, and other steps necessary for the design and manufacturing process.

Final Thoughts

Now that you know the primary factors that contribute to the high price tag of Dyson products, it’s time to decide whether you think the cost is justified.

If you ask us, the efficiency and longevity alone that you get with these products warrant their price, especially if you value having an exceptional product you won’t have to replace for years without sacrificing performance.

However, if you’re just looking for a budget vacuum and don’t mind if it isn’t a top-of-the-line model, then maybe Dyson isn’t for you.

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